Understanding the importance of video content in social media advertising, WildAge embarked on a video marketing strategy for Philips Monitors. This involved the creative process of conceptualising a video storyline, selection of talents for the video, the shooting of the video, video editing and much more. We had a lot of fun developing the video and once it was done, we used the video to reach out via social media and garner a larger Facebook following for Philips Monitors.
We ran the social video campaign for three months from September to December 2016. And as a result, at the end of the campaign, the video reached a total of 215,885 Facebook users. 57,704 people viewed the video and 3,132 new fans were recruited for Philips Monitors Malaysia and Singapore using the video.