The WildAge team played a vital role in organising and executing the Gong Cha Promotion by Philips TV Singapore’s Facebook page, which began on 21 October and ran until 6 November 2016. The campaign’s objective was to recruit fans, with a target of 1,000 new likes and to reward existing fans of the Philips TV SG Facebook page.
Prior to the campaign, the average Gong Cha post had a reach of 3862 and gained 369 page likes. But following the campaign, the page’s reach and engagement grew exponentially. Post 1 obtained 94,633 reach and 8,916 post engagement; while Post 2 gained 103,223 reach and 4,052 post engagement.
Statistics collected during campaign period (21 Oct – 2 Nov 2016) noted an increase of 26,683 fans, making the fan base 27,491 as at 2 Nov 2016. In total, the total number of reach was 201,718 and total post engagements were 13,337. The campaign was also picked up by popular sites like: Singapore Promotions, Money Digest, Kopitiam Bot, GreatDeals Singapore and many more. Overall, the campaign received overwhelming response. Though the target was just 1,000 new fans, we achieved 26,683 new fans. A total of 10,000 cups were redeemed.